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Segmento believes in bespoke and innovative interior solutions. Established in 2020, Segmento is an interior design studio based in Pune, driven by the love for modern, creative and impactful interior design solutions, founded by a very young and passionate lady. The need for tailor made indoor stories and passion for Interior Design led to the birth of Segmento.

Segmento takes up all kind of interior design projects, including commercial, retail, residential and so on.

PROCESS :

VISUAL DESIGN

- Visual language

- Colour palette

- Typography

- Identity

- Stationery design

 STRATEGY

- Company name

- Concept creation

- Brand story 

- Brand values

- Brand Personality

- Keywords generation

 

RESEARCH

- Understanding brief

- Client requirement

- Competitor study

 

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BRIEF & CLIENT REQUIREMENT :

 

Brief and Client Requirement :

 

The brief was to provide a start to end brand design solution for this start up. Identifying ways to make this an extremely impactful design solution.

The need was to come up with a suitable name, brand story, brand values, identity and stationery (visiting cards, envelopes, folders, letterheads & more) company profile along with content creation, in other terms building a brand. 

1. Indoor Saga               2. Segmento              3. Indigo Lane

Name

Why Segmento? 

Segmento an italian word, meaning a line connecting two dots, according to geometry.
We believe that we are the line connecting you to your desired dream interiors. The connecting of dots signifies connection of people and their ideas. Another thought to the name is such that any interior design idea when put on paper starts with lines and segments. 

Brand Story / Content

Since Segmento was a start up, there was no existing brand story. After discussing with the client about Segmento, I came up with a brand story that would be reflect the brand and the client. This helped the brand have its own tale, which

will help its customers have an understanding and trust about the brand 

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Brand Personality

Segmento is an interior design solutions start up. The brand is independent, friendly, simple yet classy, focusing on customer satisfaction and believes in professionalism. 

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Detailed

Professional

Versatile

Connection

Innovative

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Mark 

stacked logo

wordmark

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A few identity explorations and options 

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